Director: Ben Turner
Producer: Andy Shepherd
Production Company: Fulwell 73
Category: Commercial, Crew
Natricia pulled together an amateur dad dance crew called The Christmas Jumpers directed by Ben Turner. Watch them get down to a remix of the Sugar Plum Fairy.
Steve Hatch, the UK and Ireland M.D. of Facebook said, “We don’t normally comment on specific campaigns but this really is exceptional.”
Sainsbury’s CEO, Mike Coupe, stated, “We sold more than twice the number of Christmas jumpers compared to the last”. The Tu advertisement boosted record sales for that year. Following the success of the commercial with over 2 million views, the guys Patrick Allen, Phil Stanley, Paulie Paul, David Welch and Bret Jones went on to compete in Britain’s Got Talent. They were on fourth place in the public votes. Even Ellen Degeneres wanted a show performance.
Movement Genre: Break Dance, Commercial Dance, Popping