Title: Rhythm of Life
Director: Dawn Shadforth
Producer: Rachel Rumbold
Production Company: Sonny London
Agency: Libertine London
Movement Genre: Movement Direction
Category: Commercial, Real People
Natricia Bernard joined force with director Dawn Shadforth again on this lovely family Matalan commercial. Dawn wanted a realness to this commercial so real families were selected of all races, ability, gender and sexuality. It was a very long shoot with so many roles, but as always, Natricia Bernard find it a pleasure to work with Dawn in capturing these families real life chemistry whilst leading them in direction to get the selective shots and movement needed.