Title: Rhythm of Life

Director: Dawn Shadforth

Producer: Rachel Rumbold

Production Company: Sonny London

Agency: Libertine London

Movement Genre: Movement Direction

Category: Commercial, Real People


Natricia Bernard joined force with director Dawn Shadforth again on this lovely family Matalan commercial. Dawn wanted a realness to this commercial so real families were selected of all races, ability, gender and sexuality. It was a very long shoot with so many roles, but as always, Natricia Bernard find it a pleasure to work with Dawn in capturing these families real life chemistry whilst leading them in direction to get the selective shots and movement needed.


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