Director: Fredrik Bond
Production Company: Sonny London
Movement Director: Natricia Bernard
Featuring: Sam Veale
Movement Genre: Movement Direction
Category: Commercial, Props
Fredrik Bond directed the 60-second commercial Effortless for Brylcreem with Sam Veale who won a competition, challenging MySpace users to send clips of themselves performing effortlessly executed tricks. Movement director Natricia Bernard was called in to make sure it was effortless.