Title: You’ve Got a Friend

Director: Tony Kaye

Producer: Amy Appleton-Smith

Production Company: Wanted Films

Agency: DLKW

Category: Commercial


Legendary director Tony Kaye worked with AA for their You’ve Got a Friend contemporary commercial. The castings were from Mark Summers Casting, singers were pulled from around the UK to make this live AA choir. Yes you read it right, the cast sang live for all the takes. The staging and movement were from the UK choreographer Natricia Bernard.

Movement Genre: Contemporary, Movement Direction

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